Americas 

Aristocrat Technologies, Inc., the Americas subsidiary of global gaming leader Aristocrat Leisure Limited (Australian Stock Exchange: ALL), is responsible for the Company’s North America and Latin America operations from its headquarters in Las Vegas, Nevada. Aristocrat Technologies designs, manufactures, markets, and sells gaming machines, progressive systems, and casino management systems.

Aristocrat Technologies offers a diversified product line that reaches into virtually all facets of the casino floor. In addition to video and stepper (mechanical reel) slots, the Company provides the OASIS 360™ casino management system and local-area and multisite progressive (MSP) systems.

Aristocrat also offers the full line of Interblock multiplayer gaming devices. Aristocrat’s customers and potential customers include licensed and legal Class III gaming establishments in North America, Latin America, and the Caribbean.
Aristocrat Technologies has sales and support centers in Minneapolis, Minnesota; Gulfport, Mississippi; Atlantic City, New Jersey; and Reno, Nevada.

The reported revenue for the Americas in 2008 as $470.4 million, down from 2007 reported revenues of $483.6 million. The VIRIDIAN ™ cabinet powered by GEN7™ was released in the US market and by the end of 2008 the installed base was nearing 6,000 units with very encouraging performance. The VIRIDIAN RFX Stepper was also introduced to the USA market in 2008 and the company is in the process of re-working many of its popular title in stepper form.

The installed base for recurring revenue units in the Americas increased to 7,785 at year end and the company has created a new Gaming Operations Division which will be responsible for maintaining and growing the recurring revenue footprint.
The systems business had another record year in 2008 with it’s revenues growing by 35.9%. The Oasis 360™ group undertook 20 new installations around the US including 2 in Nevada. Sales of Sentinel III units remain strong and the Oasis 360 customer base is now over 250 properties.

 

Latin America

Aristocrat sells and places gaming machines throughout Latin America. The Company manages sales, service, and support from its Buenos Aires, Argentina office, where Aristocrat also has a product showroom and training area.

Aristocrat’s gaming machines can be found in nearly every country in Latin America in legal gaming establishments.

The Company is committed to growing its business in Latin America and will continue to add Spanish titles to its games portfolio for the region.

 
© 2009 Aristocrat Technologies Australia Pty Ltd
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