As a global gaming leader with a deep commitment to the markets in which we operate, it is natural that Aristocrat takes an active approach to promoting responsible gaming.
Our vision is to work within a gaming and hospitality sector that is vibrant, socially and economically sustainable and welcomed in the communities in which we operate. To this end, we continue to work closely with our customers, regulators and other stakeholders to ensure gaming policy is affordable, effective and addresses problem gaming rather than the overwhelming majority of people who gamble recreationally and responsibly.
In addition to contributing actively to responsible gambling policy debates, we have taken a leadership position by investing in initiatives such as Blue Gum™, a standard electronic gaming machine that has been configured with specific harm minimisation features. We have also funded independent research, in cooperation with regulators, to help generate reliable, market-based evidence and underpin better quality policy making.